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Mysterious billboards started springing up all over the US and only big Snapchat fans will know the company behind them

(4856 Views) March 23, 2016 9:12 am | Published by | No comment

Palm Springs

Snapchat

A new Snapchat advertising billboard in Palm Springs.

Over the past few weeks, logo-less billboards have started springing up all over the US that, at first glance, look like the kind of everyday “welcome to…” road signs that greet people as they enter into a neighborhood.

But Snapchat fans taking a closer look at the hyper-local ads — celebrating districts such as Palm Springs, the Meatpacking district in New York City, and Mission in San Francisco — will realize they actually represent the individual geofilters found within the photo-sharing app.

Geofilters are the location-based graphics users can place over their snaps as a way to make their photos and videos look more entertaining and let their friends know where they are snapping from.

Last year, Snapchat allowed users to submit their own geofilters — using Adobe Illustrator of Photoshop — many of which have been accepted in the app for other users to apply to their snaps. Some of those user-generated geofilters feature among the 50 billboards in the US and Canada version of the campaign.

Snapchat plans to roll out the next edition of the push in the UK.

The campaign was created in-house, with MediaVest responsible for media buying.

It marks Snapchat’s second outdoor advertising effort, following on from its minimalist bright yellow billboards displaying the brand’s white ghost logo, which appeared around tech hubs in the US last year. Snapchat has also forked out for big outdoor advertising pitches at recent industry events including CES in January and the Cannes Lions advertising festival last summer.

Check out some of Snapchat’s US geofilter billboards below:

Downtown Chicago.

The Lincoln Park, Chicago geofilter was user-created.

Arlington, Texas.

Palm Springs.

This Boston geofilter was created by a Snapchat user.

The Meatpacking district in New York City.

Nestled away at the back is a billboard showing off the Soho, New York City geofilter.

Phoenix

The geofilter in the Mission, San Francisco, was created by the user community.

San Francisco Snapchatters are creative: The Fisherman’s Wharf geofilter was also user-generated.

The Detroit geofilter came from the community too.

The post Mysterious billboards started springing up all over the US and only big Snapchat fans will know the company behind them appeared first on Business Insider.

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