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Ride-sharing service Lyft has launched its first TV ad

(34 Views) April 26, 2016 9:25 am | Published by | No comment

Ride-sharing service Lyft has launched its first TV ad, AdAge reports.

The 60-second spot, created by ad agency Made Movement, depicts a traffic jam so heinous it turns into a pileup.

A cast of assorted drivers assemble outside their cars. There’s a clown, a cowboy, a zebra, a woman in her gym gear, and a cop giving an inebriated man a DUI check, amongst others.

One female driver has enough of waiting around, climbs over the cars, and uses her phone to hail a Lyft. They drive off together on a remarkably empty side street.

“Riding is the new driving” is the ad’s tagline.

The TV ad will be accompanied by a huge national outdoor advertising campaign, with artwork illustrated by Israeli artist Noma Bar:

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The post Ride-sharing service Lyft has launched its first TV ad appeared first on Business Insider.

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